Ad Film Making

Learn from experts, everything that goes into making the best ad film like the writing technique, pre-production post-production techniques, etc. from the best filmmakers groomed for decades under one roof- AAFT.

  • Free
Discover Course Enroll Now

Ad Film Making

Learn from experts, everything that goes into making the best ad film like the writing technique, pre-production post-production techniques, etc. from the best filmmakers groomed for decades under one roof- AAFT.

  • Free
Enroll Now

Insights

    The advertising industry is one of the major industries that promote creative thinking and a deft approach towards presentation. A ubiquitous entity, advertisements have interspersed every juncture of our lives, pervading the interactive spaces. In such circumstances, it is imperative to learn the aspects of ad filmmaking in the purview of media arts. This course aims to teach some of the key fundamentals of advertising - from understanding the principles that underlie advertising to creative solutions: learning about brands, applied creativity, to the process of creating advertising (particularly commercials/films).

Course Highlights

  • Duration- 4 week

  • Learn From Industry Experts

  • Recorded Video Lectures & E-Workbooks

  • Self-paced Learning

  • Live Doubt-clearing Sessions

  • AAFT Alumni Status

  • Placement Assistance

  • Digital Verified Certification

You Will Learn

    As you run through the course, you will be introduced to some of the great works produced in India, Europe and North America. By analyzing these works, you will develop an understanding of ad filmmaking and incite your capacity for creative thinking in an applied commercial environment. As a learner, you will grasp the emotion and information in the context of advertisement and think differently. In the aspects of marketing, you will learn to assess the needs of the target audience. When the course draws to an end, you will have a clear understanding of the pathway of ad filmmaking—starting from conceiving an idea to gaining a broadcasting license and digital post-production.

Industry certified Filmmaker from AAFT!



Course Prerequisites

  • A penchant for all things creative and the ability to think out of the box

  • Desire to visualize the commercial expanse of brands and various other marketable commodities

  • Ever ready to learn and explore the limits of creative expression

  • Ability to conflate emotions with information

  • Understanding of basic idea of marketable visual contents

Career Prospects

    Once you complete the course, you can kickstart your career in the creative world as an ad filmmaker. Your skills will help you work with various brands in their marketing division by creating effective advertisements. As an ad filmmaker, you can offer your services in creating promos and marketing campaigns for big corporate firms. Since corporate and ad filmmaking is flipsides of the same coin, you can traverse between these career options seamlessly. With considerable experience, you may even decide to create your advertising firm specializing in marketable creatives.

Course Index

  • Module 1 - Fundamental Principles of Advertising

    • Let's Begin

    • Introduce Yourself

    • 1.1. Overview - 5:39 Mins

    • 1.2. Got Attention - 4:29 Mins

    • 1.3. Takeaways - 2:01 Mins

    • 1.4. What is Advertising? - 4:40 Mins

    • 1.5. The Indian Advertising Market - 2:44 Mins

    • 1.6. Trends in the Indian Advertising Market - 2:33 Mins

    • 1.7. Part 1: Applied Creativity 'Think Different’ (Apple) or ‘Think Hatke’ - 9:18 Mins

    • 1.8. Brands - Creating Identity - 3:30 Mins

    • 1.9. Applied Creativity Think different/Think Hatke - The Mystery Brand" - 3:32 Mins

    • 1.10. Part 2 Continued: Gorilla - 5:43 Mins

    • Module 1 - Assignment

    • Survey End of Module 1

  • Module 2 - From the Brief to Creative Solutions in Advertising -

    • 2.1. The Brief - 7:55 Mins

    • 2.2. The Brief : Propositions & USP - 5:45 MIns.

    • 2.3. Creative Tips : Applied Creativity : Be a Pirate - 5:14 Mins.

    • 2.4. Comparing Creative Solutions for the Same Product : Hitachi AC India - 7:22 Mins.

    • Module 2 - Assignment

    • Survey End of Module 2

  • Module 3 - The Art of Making Great Commercials for TV Cinema, YouTube -

    • 3.1. Overview - Hitachi AC Commercial - 8:14 Mins

    • 3.2. Nike India ‘Just Do It’: Two Cricket Commercials - 7:34 Mins

    • 3.3. The Art of Narrative - 3:19 Mins

    • 3.4. Budweiser ‘Whassup’ Advertisement - 6:13 Mins

    • 3.5. Make Your Advertisement Effective - 2:08 Mins

    • Module 3 - Assignment

    • Survey End of Module 3

  • Module 4 - The Process of Making an Advertisement

    • 4.1. Key Learnings of Applied Creativity in Advertising - 5:49 Mins

    • 4.2. Step 1 - Write a Creative Brief - 3:01 Mins

    • 4.3. Step 2 – Creative Conception or Ideation - 3:18 Mins

    • 4.4. Step 3 – Storyboards/Mood boards/Script - 2:14 Mins

    • 4.5. Step 4 – Clearances in Advance: ADCi - Step 5 - Production - 3:16 Mins

    • 4.6. Step 6 - Shooting - 2:21 Mins

    • 4.7. Step 7 - Post Production - 2:44 Mins

    • 4.8. Step 8 - Legal, Delivery, Play Out, and Measurement - 3:20 Mins

    • Module 4 - Assignment

    • Survey End of Module 4

    • Closure Survey

Course Details

  • Duration

    4 Weeks

  • Effort

    06:00 hours per week

  • Price

    Free

  • Institution

    AAFT

  • Category

    Cinema studies

  • Language

    EN

  • Enroll Now

Our Speaker

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Tim Langford
Corporate and Ad Filmmaker Experience:

Tim Langford is a freelance director and filmmaker renowned for his vision and innovation in the world of advertisement and corporate films. A master of visual storytelling, Tim’s practical approach parallels contemporary market trends without compromising on the creative potential. His reputation is defined by his client-friendly ideas that balance the perfect amount of skills and a desire to initiate a transformation. “As a director and creative the DNA of my work is to come up with bright ideas and turn those into films that engage, inspire, touch hearts and change minds.”