Digital Advertising

Uncover the foundations of digital ways of promoting a product in the most effective ways of reaching the right target audiences. The entire landscape, approach and the integration of digital media with the advertising approach and scopes

  • Free
Discover Course Enroll Now

Digital Advertising

Uncover the foundations of digital ways of promoting a product in the most effective ways of reaching the right target audiences. The entire landscape, approach and the integration of digital media with the advertising approach and scopes

  • Free
Enroll Now

About this Course

    In the game-changing scenario of promotions and advertising, digital advertising is the new norm in marketing and promotions. Uncover the foundations of digital ways of promoting a product in the most effective ways of reaching the right target audiences. You get well versed in running your advertisement digitally in this power-packed course designed by the industry experts in a very short time. Digital ads can be extremely effective when correctly using the right tools and techniques run. The course will give you insight into the strategic role and purpose of right advertising in the times when the market is totally relying on the internet to deliver promotional marketing messages to consumers.

You will learn the following with us

  • The entire landscape, approach and the integration of digital media with the advertising approach and scopes

  • Targeting to get your advertisements in frontline

  • Exploring the right strategies and the best industry practices in digital advertising Discover popular campaigns and knowing the most common mistakes done in running the digital advertising

  • The design thinking aspect of digital advertising including the layout, typography, visuals and graphics involved in a catchy advertisement

  • Copywriting and the creative strategy involved in creating the best digital advertisement Building an effective digital media advertisement campaign

The course prepares the students to enter into the multiple fields of Social Media Marketing, E-Mail Marketing, Content management and Curation and many more such interesting career options and openings available as Mobile Marketing, Search Engine Optimization (SEO), Search Engine Marketing

What You need!

  • Knowledge of popular software’s required for content promotions

  • A stable internet connection

  • Knowledge of english language

  • Basic computer proficiency and knowledge of Softwares

What You get!

  • An opportunity to learn from the industry experts

  • Recorded Video Lectures

  • Placement Assistance

  • Curated Printable Material

  • Alumni Network of AAFT

  • Online Certification

  • Certification on completion

  • A platform to network with the like-minded professionals

Here’s a Sample of a Pre Recorded Lecture

Course Index

  • Module 1 - Introduction to Digital Advertising

    • Let's Begin

    • Introduce Yourself

    • 1.1. Digital Advertising- Scope & Approach - 7:37 Mins

    • 1.2. Digital Transformation - 5:14 Mins

    • 1.3. Digital Advertising- An Overview - 4:43 Mins

    • 1.4. History & Evolution of Digital Advertising - 5:14 Mins

    • 1.5. Types of Digital Media - 3:19 Mins

    • 1.6. Trends of Digital Media - 13:01 Mins

    • 1.7. Digital Media Landscape - 7:56 Mins

    • 1.8. SEO (Search Engine Optimization) - 7:05 Mins

    • 1.9. Mobile Marketing - 5:27 Mins

    • 1.10. Augmented Reality - 2:18 Mins

    • 1.11. Emerging Trend In “Digital Advertising Agencies” - 12:05 Mins

    • 1.12. Digital Media Integration - 7:01 Mins

    • 1.13 Online Market Research - 3:30 Mins

    • 1.14. Digital Laws/Cyber Laws - 4:17 Mins

    • 1.15. Successful Digital Brands - 8:37 Mins

    • 1.16. Case Study - Nike - 8:11 Mins

    • Module 1 Assignment

    • Survey End of Module 1

  • Module 2 - Digital Media Planning

    • 2.1. Digital Media Planning- An Introduction - 5:46 Mins

    • 2.2. Digital Media Planning- An Overview - 7:36 Mins

    • 2.3. Comparing Different Types of Ads - 5:40 Mins

    • 2.4. Different Channels of Digital Media Buying - 9:19 Mins

    • 2.5. Understanding Google AdWords - 12:44 Mins

    • 2.6. Account Structure - 7:54 Mins

    • 2.7. Social Media Planning - 3:08 Mins

    • 2.8. Facebook Advertising Strategy - 5:16 Mins

    • 2.9. Instagram Advertising - 0:45 Mins

    • 2.10. Twitter Advertising - 1:34 Mins

    • 2.11. Snapchat Advertising - 1:37 Mins

    • 2.12. Linkedin Advertising - 1:06 mins

    • 2.13. YouTube Advertising - 4:23 Mins

    • 2.14. Setting Budget for Social Media Advertising - 2:26 Mins

    • 2.15. Real Time Campaign Optimization - 5:01 Mins

    • 2.16. Online Product - Legal Issues - 6:55 Mins

    • Module 2 Assignment

    • Survey End of Module 2

  • Module 3 - Visual Communication

    • 3.1. What is Visual Communication? - 4:29 Mins

    • 3.2. Features of Visual Communication - 1:37 Mins

    • 3.3. Defining Visual Literacy - 3:48 Mins

    • 3.4. Components of Visual Literacy - 3:29 Mins

    • 3.5. Using Visual Elements - 7:09 Mins

    • 3.6. Reading and Interpreting Visuals - 7:35 Mins

    • 3.7. Examples of Visual Representation - 4:38 Mins

    • 3.8. What is Spatial Ability? - 3:57 Mins

    • 3.9. Types of Learners in the General Population - 4:41 Mins

    • 3.10. Visual Communication in Digital Age - 5:03 Mins

    • 3.11. Advantages of Visual Communication - 2:03 Mins

    • 3.12. Tips for Various Digital Platforms - 4:54 Mins

    • 3.13. Perceive and Visualize - 7:48 Mins

    • 3.14. How to Think Visually? - 8:09 Mins

    • 3.15. Psychological and Emotional Aspects of Color - 6:53 Mins

    • 3.16. What is Color Theory? - 1:17 Mins

    • 3.17. Color Schemes for Perfect Picture - 5:20 Mins

    • 3.18. Color Psychology - 13:51 Mins

    • 3.19. Summary - 2:45 Mins

    • Module 3 - Assignment

    • Survey End of Module 3

  • Module 4 - Design Thinking

    • 4.1. Introduction to Design Thinking - 1:42 Mins

    • 4.2. What are Graphics? - 5:01 Mins

    • 4.3. Role of Graphics in Advertising - 6:42 Mins

    • 4.4. What are the Components of Graphics? - 11:45 Mins

    • 4.5. What are Motion Graphics? - 1:09 Mins

    • 4.6. Understanding Typography & Visuals - 2:44 Mins

    • 4.7. How to Choose the Right Font? - 2:55 Mins

    • 4.8. Typography for Web Design - 9:19 Mins

    • 4.9. Importance of Logos - 4:03 Mins

    • 4.10. Case Study - Adidas - 3:32 Mins

    • 4.11. All you Need to Know About Trademarks - 2:13 Mins

    • 4.12. What is a Layout? - 7:01 Mins

    • 4.13. What is Display Advertising? - 9:00 Mins

    • 4.14. How Mobile Advertising Gained Prominence? - 1:23 Mins

    • 4.15. How to Advertise Through Social Media? - 8:12 Mins

    • 4.16. Twitter for Advertising - 4:25 Mins

    • 4.17. How to Advertise on LinkedIn? - 1:27 Mins

    • 4.18. YouTube Advertising - 2:46 Mins

    • 4.19. How do Banner Ads Work? - 1:11 Mins

    • Module 4 - Assignment

    • Survey End of Module 4

  • Module 5 - Understand Creativity

    • 5.1. Introduction - Understanding Creativity - 3:50 Mins

    • 5.2. Creativity in Advertising - 3:28 Mins

    • 5.3. What is a Brief? - 2:05 Mins

    • 5.4. Stages in the Creative Process - 2:57 Mins

    • 5.5. Step 1: Immersion - Gathering Raw Materials - 5:40 Mins

    • 5.6. Step 2: Digestion - How do we Decode it? - 7:01 Mins

    • 5.7. Step 3: Incubation - Internalize Materials Unconsciously - 1:41 Mins

    • 5.8. Step 4: Illumination - Executing the Idea - 0:59 Mins

    • 5.9. Step 5: Write - Verification, Bring Ideas to Life - 8:23 Mins

    • 5.10. Writing a Creative Brief - 9:08 Mins

    • 5.11. Examples of Good Brief - 2:08 Mins

    • 5.12. Brief - Highlight Challenges and Objectives - 2:19 Mins

    • 5.13. Describe the Target Audience - 4:05 Mins

    • 5.14. Know Your Competitors - 1:22 Mins

    • 5.15. Brief Distribution Plan - 2:25 Mins

    • 5.16. Framework of a Creative Brief - 1:54 Mins.

    • 5.17. How to Develop Creativity? - 4:05 Mins

    • 5.18. What is Soft Thinking & Hard Thinking? - 4:49 Mins

    • 5.19. Deconstruction/Reconstruction - 1:09 Mins

    • 5.20. Imagining, Playing & Exploration - 5:57 Mins

    • 5.21. Collaboration/Cooperation & Everyday Creativity - 1:24 Mins

    • 5.22. Developing the Idea - 9:35 Mins

    • Module 5 - Assignment

    • Survey End of Module 5

  • Module 6 - Copywriting

    • 6.1. Copywriting - An Overview - 2:54 Mins

    • 6.2. Copywriter vs. Art Director - 3:19 Mins

    • 6.3. What is Writing? - 4:16 Mins

    • 6.4. What is Copywriting? - 2:35 Mins

    • 6.5. Difference between Writing and Copywriting - 8:10 Mins

    • 6.6. Skills You Need To Succeed As Copywriter - 6:50 Mins

    • 6.7. Responsibilities of a Copywriter - 5:33 Mins

    • 6.8. Understanding the Target Audience - 3:36 Mins

    • 6.9. Writing for Target Audience - 3:02 Mins

    • 6.10. How to Build Persona? - 3:41 Mins

    • 6.11. Crafting a Creative Strategy - 3:03 Mins

    • 6.12. What is a Short Copy? - 4:53 Mins

    • 6.13. Think Before Creating Content for Social Media - 6:43 Mins

    • 6.14. What is a Long Copy? - 3:26 Mins

    • 6.15. Goals of Digital Marketing Articles - 2:55 Mins

    • 6.16. Tips to Write Marketing Articles - 8:38 Mins

    • 6.17. Writing in the Mobile Age - 2:46 Mins

    • 6.18. Writing for SEO - 3:35 Mins

    • 6.19. Types of SEO Content - 8:00 Mins

    • 6.20. Best Practices for Online Copywriting - 6:25 Mins

    • 6.21. Concept of Layout and Legibility - 4:46 Mins

    • 6.22. Language (Voice & Tone) - 5:40 Mins

    • 6.23. Tips for Voice of a Brand - 3:37 Mins

    • Module 6 - Assignment

    • Survey End of Module 6

  • Module 7 - Building a Digital Media Ad Campaign

    • 7.1. Steps for Creating Digital Media Campaign - 5:24 Mins

    • 7.2. How to Build a Brief Outline? - 5:30 Mins

    • 7.3. Create a Buyer Persona for Your Brand - 2:31 Mins

    • 7.4. Define Your Budget - 1:49 Mins

    • 7.5. Name & Tagline of the Company - 2:34 Mins

    • 7.6. Channels & Platforms - 1:15 Mins

    • 7.7. SEO - Search Engine Optimization - 2:56 Mins

    • 7.8. Setting up Ads on Social Media Platforms - 4:50 Mins

    • 7.9. How Blogs help in Digital Advertising? - 9:05 Mins

    • 7.10. Case Study - How to Make a Portfolio - 7:10 Mins

    • 7.11. Conclusion - 2:30 Mins

    • Module 7 - Assignment

    • Survey End of Module 7

    • Closure Survey

Course Details

  • Duration

    6 Weeks

  • Effort

    05:00 hours per week

  • Price

    Free

  • Institution

    AAFT

  • Category

    Advertising and PR

  • Language

    EN

  • Enroll Now

Our Speaker

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Nikhil Pandey
Executive Creative Director Experience: Exp. Over Two Decades

Nikhil Pandey’s expertise lies in advertising, where he has spent a considerable amount of time honing and mentoring others. He has worked with top tier companies and flagship names in advertising, such as Ogilvy, Seagram’s, and Leo Burnett. Nikhil’s expertise covers a whole range of enterprises like Bata India, Volvo, Orient Electric, Domino’s Pizza, and NIIT. Nikhil has been awarded top international and national awards and is currently building on his industry experience as a seasoned creative person and imparting knowledge through online digital platforms. Needless to say, his mentorship will reveal the details of this course and help the students thrive in their creativity.